«Márgenes» wants to be a manifesto, showing that through our attitude, our change over time does not discredit us. Attitude must be accompanied by design as a form of personal expression and not in line with social stereotypes.
The project consists of a series of photos and a mini-film, focused on fashion and design whose main message is the subtle presentation of the passage of time and its imprint on our body. It is a project that wants to promote the idea that self-confidence must be maintained regardless of our age. We must learn to accept and understand that the physical changes we experience over time are not negative, but are only in symbiosis with this natural course of things. Attitude is what defines our age and the change in time is relative.
For filming and photography, every year we choose a country and a special theme. If in 2020 it was Spain, in 2021 we filmed in Belgium. We always focus on contrasts: young, experienced, physically and ethnically different models, together with a middle-aged “model” (50-55 years old). In one of the sessions, we also included a child model to reinforce the idea.
In all our filming, we take into account the dimension of time and try to make it our friend. Analyzing it in various ways, through culture, art, tourism, for example, we want to give the passage of time the value and usefulness of a therapeutic tool, an aid in finding solutions to our social concerns.
This project has a very clear message: it aims to teach us to love ourselves despite the fact that everything is constantly changing around us or inside us.
The message is conveyed through a new approach, suggesting the passage of time from an artistic and creative perspective. Creating visual stories through photographs depicting women at a certain age, dressed in the same style, thus demonstrating the idea of promoting self-confidence for women at all ages. We play with light, colors, materials, landscape. With fashion and design. Fashion is capricious and complex, like a woman, she likes to change over time. It leaves and returns, but always bringing with it new forms, new details, new nuances. Depending on the clothes and accessories you choose, being in 2021 for example, by wearing vintage accessories, you can travel to the past. Fashion is a way to travel back and further in time.
Thus, the project sends the message that design and fashion do not know about age, but about attitude. Our attitude defines our age. Therefore, if we follow the path, the passage of time will not waste us, it will not take away our merits, nor the prestige accumulated in life. Fashion and style is also a statement of intent and essence. We must love ourselves invariably over time, regardless of height, skin or hair color, gender … although everything is constantly changing in or around us.
It is a project that only presents and does not raise any questions to audience. Because there is no need to give an answer. Simply because there is no right or wrong answer. It is designed to stimulate our inner reflection, with the help of which we can find answers to our questions or concerns, both past and future.
